Emily Videtto
President and CEO
Emily Videtto brings a wealth of experience and a strong track record of success. Throughout her tenure at Pella, she has played a key role in diversifying Pella’s sales channels, building the company’s brands, enhancing the product portfolio, and driving above-market growth. Emily’s leadership was instrumental in introducing award-winning innovations like the Hidden Screen, Easy-Slide Operator, and Steady Set Installation System. She is also deeply committed to Pella’s culture and demonstrates a genuine care for its people, customers and communities.
Beyond Pella, Emily serves on the board of directors for American Woodmark Corporation. She is also the chair of the Window & Door Manufacturers Association (WDMA), further showcasing her industry leadership. Before joining Pella, Emily held progressive leadership roles at GAF, North America's largest roofing manufacturer, where she rose to the position of VP of Residential Marketing and New Product Development.